01 / What we stand for
Penguin gives adults a small space to notice a feeling, write a thought, and choose a next step. Our product should leave people with more agency over their own day. The AI is one optional part of that experience.
Warm, with room.
Be kind without assuming intimacy. Give people options without telling them how they must feel. A useful sentence is better than a speech.
Honest, in plain language.
Show where data goes. Name the model we use. Say when the AI cannot respond. Never turn technical limits into a fabricated answer.
02 / The identity
Keep clear space equal to the penguin’s face height around the mark. Use the full-color mark on cream, white, or pale sage. Do not stretch the mascot, recolor the scarf, add medical symbols, or place the mark over busy imagery. Keep the mascot at least 24 px high; wordmark at least 120 px wide.
Evergreen
#244842
Cream
#F8F6EF
Sage
#EAF0E5
Coral
#D77B62
Gold
#E7A757
Evergreen carries body text and primary actions. Cream is the canvas; sage is a quiet surface. Coral and gold are accents, not small body-text colors. Check contrast at the size and weight actually used.
03 / Typography and rhythm
Georgia / HeadlinesYou can start small.
Use sentence case, generous line height, and a short italic phrase for emphasis. Headlines should invite, not pressure.
System sans serif / InterfaceYour words, kept together.
Use familiar labels and visible focus states. Prefer comfortable reading sizes and room around actions. Respect reduced-motion preferences.
04 / Voice in practice
Say this
- “What’s taking up space today?”
- “Your page is saved in this browser.”
- “The cloud model couldn’t respond. Your text is still here.”
- “You can stop here, or choose one small next step.”
Avoid this
- “We know exactly how you feel.”
- “Your therapist in your pocket.”
- “Scientifically proven to heal anxiety.”
- “I’m the only one who understands you.”
05 / Ready-to-use assets
Original editable SVG assets. Social platforms may require PNG or JPG exports. The assets contain live text with system-font fallbacks, so verify layout after opening in another editor.
06 / Claims we can support
Describe implemented features: browser-local journaling, check-ins, export, cloud AI, and optional conversation saving. “Free early access” describes the current offering; it is not a promise of unlimited free inference forever. Qwen’s base weights are not proprietary Penguin training.
Penguin is a working product name. This kit does not establish trademark clearance, incorporation, clinical approval, or ownership of third-party model weights. No customer counts, revenue, endorsements, or clinical outcomes are claimed.